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Web Copywriting Tune-Up Kit
TABLE OF CONTENTS
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ABOUT THE AUTHORS
THE IMPORTANCE OF
COPYWRITING TO NET
MARKETERS
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Is
There A Substitute For Writing Great Copy?
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Would
It Be A Good Idea To Hire A Copywriter Instead?
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What
Should I Look For If I Hire A Copywriter?
WHAT COMMON MISTAKES DO MOST INTERNET
MARKETERS MAKE?
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Marketing Mistakes
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Marketing Mistake Number One
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Marketing Mistake Number Two
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Marketing Mistake Number Three
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Marketing Mistake Number Four
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Marketing Mistake Number Five
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Marketing Mistake Number Six
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Do
you have a recommended format for our UCA (Say, 17 Words Or
Less)?
COPYWRITING MISTAKES
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Most
Internet Marketers Don't Write Enough Headlines!
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Most
Internet Marketers Don't Talk To A Specific Prospect In A
Conversational, Warm Tone
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Most
Internet Marketers Don't Focus Enough Of Their Copy On Their
Prospect's Pain And Problems
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Most
Internet Marketers Don't Use Energetic , Exciting Action Words
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Most
Internet Marketers Don't Use Specific Numbers, Results And
Testimonials
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Testimonials
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Most
Internet Marketers Don't Give Prospects Enough Compelling
Reasons To Do Business With Them Now
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Most
Internet Marketers Don't Talk About Their Credentials, Instead
Of The Benefit The Credentials Will Give To Prospects
WHAT IS THE MOST IMPORTANT FACTOR IN CONVERTING A BROWSER INTO
A BUYER?
ARE CONVERSION RATES SOLELY DEPENDANT ON THE WEB COPY?
WHAT DOES "STRATEGY" MEAN TO YOU?
WHAT ARE YOUR THOUGHTS ON EMAIL MARKETING?
IS
USING PHYSICAL MAIL A 'STEP BACKWARD' - SHOULD WE MOVE FORWARD
INSTEAD?
EMAIL HAS ADVANTAGES FOR SPLIT-TESTING AND
SNAIL MAIL HAS MORE RISK?
WHAT ARE YOUR THOUGHTS ON POSTCARDS?
WHY DID YOU DISAPPEAR AFTER THE SUCCESS OF
ADVERTISING MAGIC?
WHY ARE YOU CREATING YOUR OWN MEMBERSHIP
SIGHT?
COPYWRITING FOR "NEWBIES"
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How
Do You Suggest That A "Newbie" Approach
Copywriting?
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How
Long Might A "Newbie" Take To Become A Competent Copywriter?
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How
Do You Suggest A "Newbie" Practice Copywriting?
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How
Can Existing Copywriters 'Sharpen' Their Chops?
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What
Is YOUR Process For Writing Copy?
DO YOU BELIEVE THAT MARKETING IS A
SPIRITUAL ACTIVITY?
WHAT'S IMPORTANT IN AN AD'S APPEARANCE,
WHAT "COSMETICS" ARE BEST?
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What
Are Your 'Tricks' To Encourage Readership?
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How
Should Popups, Pop Unders, Pop Outs Or Flyins Be Used?
DO
YOU AGREE THAT ALL THE 'GOOD STUFF' IS IN THE 'OLD STUFF'?
ADVERTISING ON-LINE
BRIAN'S RECOMMENDED RESOURCES
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The
Gary Halbert Letter
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Brian
Keith Voiles "Advertising Magic" Course
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John
Carlton's Copywriting Course
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The
Brian Keith Voiles Killer Copy Clinic
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Web Site Copywriting Tune-Up Kit
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