| Powerful Reason # 5 &
Missing Link # 4:
"Offers -- How
To Create Powerful Offers That Cause People To Line Up And Beg You
For Your Product!"
Why do some poor copy sites sell like crazy,
while other sites with powerful copy sell nothing?
Because nothing affects
website sales more than the basic offer.
You can use the most convincing copy in the
world and still sell nothing if your offer is weak and uninspiring!
In fact, you might as well be pushing a peanut up a mountain with
your nose.
Here's just another area where
'Confessions of a Website Copywriter' beats the rest.
You'll learn:
-
The simple
changes in your payment proposition that will practically force
prospects to give you their money!
-
How to use
bonuses to attract a stampede of business to your door!
-
3 powerful
enhancements to turning your guarantee into a turbo charged
weapon that will have your customers begging for more!
-
5 simple yet
alluring pricing strategies that will shock your prospects and
explode sales through the roof!
-
How to create
a drop-dead, kick butt offer that is virtually guaranteed to
sell like crazy (both on and off-line)!
Frankly, most sales letter writing courses don't cover
offers at all. And if the offer is more important than the way it is
presented, isn't this something that should be covered?
Powerful Reason # 6 & Missing Link # 5:
"Readability
Based Layout -- How To Design A Web Page To Get Your Copy Read!"
How effective is powerful sales copy when it
doesn't get read? Well the answer is obvious... It's useless.
In fact, copy that doesn't get read is about
as useless as a screen door on a submarine? It's like the proverbial
tree falling in the woods with no-one around to hear it!
So how do you get your copy read? Simple, you
use a readability based design strategy to encourage readership.
You see, nothing affects the readership of a
letter more than the basic layout of the copy.
So a powerful sales letter
really relies on 2 main elements -
the
SALES COPY to sell your
product, and
the LAYOUT to get the
sales copy read.
Now you don't need to be a genius to create an
effective readability based layout. But you do need to know some of
the insider secrets. And these insider secrets are sadly overlooked
by many of the copywriting courses being sold today.
Thankfully, 'Confessions of a Website
Copywriter' reveals ALL the layout secrets you need to
getting your letter read.
Here are just some of the tricks of the trade
shared with you:
-
Consumer
readership behavior and how to exploit it to entice readers into
devouring your copy!
-
What to highlight
on your letter and why!
-
5 little known
eye catching techniques to constructing your words, sentences
and paragraphs to encourage readership!
-
How to make your
headlines jump out from your page to grab your prospect's
attention!
-
7 simple ways
to highlight text, sentences and paragraphs so they magnetically
attract scanning readers every time!
-
How to take
advantage of pictures so they positively influence the
readership pattern of your letter!
-
The most
digestible font to scanning eyes and when to use them!
And since layout greatly determines the extent
to which your letter gets read, isn't this something you should be
learning about?
"It's Like Having
The Goose That Laid The Golden Egg!"
Owning 'Confessions of a Website
Copywriter' is like having the goose that laid the golden
egg. You'll have everything you need to create your very own
automatic cash machine that can generate thousands of dollars for
you while you sleep.
We could easily charge $97 for the digital
book
version of this manual. How do we know? Because the author ran a
pricing survey with beta testers and this is the price that many
said they'd expect to pay!
But setting the price at $97 for this program
would limit the number of people who could take advantage of it.
Many of the people who need it most, simply wouldn't be the ones who
get it.
Frankly,
we are
absolutely determined to stopping the 'little guy' from being ripped
off by all 'direct mail crap' being passed off nowadays that
doesn't work online.
Remember - This is the same manual that many
of the top marketing gurus are staking their reputations on and
endorsing... including
Joe Vitale, Brett McFall, Chris
Bloor and Dan Thies (just to name a few).
It is also the same closely guarded secrets
that many copy writing courses being sold online today don't tell
you... and which could cost you 1042% in online sales and profits!
"Here's 4 More
FREE Gifts For You, If You Take Action Now!"
To prove how committed we are to getting
'Confessions of a Website Copywriter' into as many hands as
possible, we are going to throw in these highly coveted reports.
These reports are unlike many of the others
being given away online. Each is carefully hand selected to ensure
they are of the highest quality.
We are totally convinced that each one will
reveal at least one piece of marketing knowledge that will increase
the bottom line of your business.
Here's how...
FREE GIFT # 1: "8
Time Saving Work Sheets"
(valued at $17)
Writing copy can be extremely tedious. You
sometimes get so frustrated and overwhelmed by it all, that you
feeling like a…
That's why I have included these worksheets
that I copied from other copywriters. That's right copied!
You see, when I first started writing letters
and advertising pieces, my mind was a jumbled mess. I didn't know
what I was doing from one point to another.
I often lost my train of thought and went off
track from what I wanted to achieve. It used to make me so
frustrated that I often felt like slitting my wrists to end the
pain.
Then slowly, I began discovering some of the
worksheets that the pros used.
It made my writing more straightforward and
organized. Not only did it slash my writing time by two thirds, it
also greatly improving the quality of my work.
Now you can enjoy the time saving, profit
producing benefits that copywriters all around the world enjoy with
these worksheets. You'll never find yourself staring blankly into an
empty screen or piece of paper again. All the pain will disappear
when you utilize these simple yet powerful tools of the trade to
organize yourself.
FREE GIFT # 2: "Words That Lose Money, Words
That Make Money" (valued at $17)
"A terrific resource with tons of proven
words!" - Yanik Silver
Did you know that there are about 24 words
that can actually act as 'Emotional off switches' in your prospects
minds?
Let's take the word 'order' for example. The
word 'order' communicates the pain of parting with money and can
scare your prospects away.
But it doesn't stop there... Did you know that
there are about 300 words that have been *PROVEN to make money when
used in virtually any sales promotion?
Now let's look at the word 'invest'. 'Invest'
communicates a benefit to your prospects instead of a pain. It is
therefore much more digestible and persuasive to your prospects than
the word 'order', wouldn't you agree?
In this report, you'll discover 24 'dead as a
door nail' words to avoid in your advertising pieces, along with 300
of the best 'words that sell' to use instead.
More than 200 businesses worldwide have
profited from this report, and now you can too.
FREE GIFT # 3: "How To Make Your Business Card
A Potent Selling Tool!" (valued at $27)
Newsflash - the majority of business cards
given away end up being used as note paper or in the bin. That's
because the majority of business cards don't 'sell'.
This report helps stop all that. It reveals
the little known techniques to creating business cards that generate
leads and sell your prospects.
I was gob smacked when I first
read it. I couldn't believe how simple the concepts and strategies
were and how powerful they appeared.
After following the advice in this report and
making a few changes to my businesses cards, I estimate my closing
rate increased by around 50%. How much would a 50% higher close be
worth to your business?
If you would like to transform your tired old
business cards into a potent selling tool, then you must discover
the secrets revealed in this report.
FREE BONUS # 4: "Great Logos And Why"
(valued at
$17)
There's a big lie circulating the 'get rich
quick' traps claiming logos don't sell. Now I'm not saying that
logos sell products. We all know that the copy in your salesman.
What I'm saying is that logos help your copy sell more!… as long as
they are credibility based.
Let me explain.
When a computer wiz and a chef talk about the
best software program to buy, the computer wiz will be more
influential. On the other hand, when they talk about the best curry
and where to buy it, the chef will win out. What is happening here?
Very simply, the computer wiz knows his field
of expertise better and will be more influential when it comes to
computers related discussions. The chef knows his field of expertise
and will similarly be more influential when discussing cooking.
Plus, one important second requirement: each must be trustworthy.
When a person is considered an expert and
trustworthy, then the person will be considered credible. Messages
from the credible person will be more influential by the recipient
of the message.
How does this relate to logos? Think of the
person as the company and the recipient as the customer. When a logo
is designed to symbolize the company's field of business, then the
company is considered an expert in this business.
And being viewed as an expert, helps build
your credibility which consequently increase the persuasiveness of
your message.
Enter Bill Haig, one of the forefathers of
credibility based logos. Bill has worked in the graphic
design/marketing field for over 40 years as a strategic logo design
planner and logo program manager.
He has help plan credibility based logos for
conglomerates such as AT&T, United Airlines, United Way, and
Rockwell International to name a few. He is also the best selling
author of The Power of Logos: How to Create Effective Company Logos
(now in its 4th print).
In this report, Bill reveals the secrets to
creating powerful
credibility based logos, along with examples of
what works, what doesn't and why.
You will discover how to quickly and easily
create your own 'credibility based logo' to come across as an expert
in your field.
Using these techniques will skyrocket the
credibility of your web site, sales letters, letterheads, business
cards, advertisements and any other promotional material you use.
This is subject is rarely discussed and is one
you can't afford to miss.
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