Online Business Basics TABLE OF CONTENTS

GETTING STARTED

• The Truth About Building A Business On The Net

• How To Get Started

• Permits, Licenses, And Other Details

• How Much Does It Cost To Start A Business Online?

• One-Time Costs

• Recurring Costs

• Other Costs

• That Dirty Four Letter Word Called 'Spam'

• How Do You Know If You Are 'Spamming"?

• Generally Agreed - Upon Rules Of "Netiquette"

• So What's Not Spam?

• Responsible Email Marketing

• 4 Tips On Choosing A True Opt-In List

• Targeting Your Audience

• 4 Suggestions For Choosing A Target Market

• Is The Internet An Ideal Medium For Your Target Market?

• A Comparison Of Money-Making Options

• Affiliate Programs

• Purchasing Resell Rights

• Creating Your Own Product

• Offering A Service

• Joining A Business Opportunity

• The Importance Of Setting Goals

BASICS OF DOMAINS: GETTING YOUR 'ADDRESS' ON THE WEB

• An Introduction To Domain Names

• Tips On How To Choose An Effective Domain Name

• Registering A Domain

THE BASICS OF HOSTING YOUR WEBSITE

• 14 Crucial Considerations When Choosing A Web Host

• Finding A Host

THE BASIC TYPES OF ONLINE MARKETING

• The 4 Types Of Marketing That Are Crucial To Every Business' Success

• Targeted Marketing

• Permission Marketing

• Relationship Marketing

• Confidence/Credibility Marketing

SUMMARY OF MARKETING TECHNIQUES

• 39 Effective Marketing Techniques To Promote

• Your Online Business

• Part 1: Free Online Marketing Techniques

• Part 2: Excellent Fee-Based Online Marketing Methods

• Part 3: Marketing Techniques For The "Real World"

THE BASICS OF AD TRACKING AND WEBSITE STATS

• Why Tracking Pays A Critical Role In Online Business

• Important Statistics That Can Help You Boost Profitability

• Website Statistics / Demographics

• Advertising Statistics

• Tracking Your Website And Advertising Links

• How To Make Effective Use Of Your Ad Tracking Results

• Setting Up A Tracking URL

• Website Stats / Demographics

• Ad Tracking Software

THE BASICS OF COPYWRITING

• Copywriting Tips And Pointers

• Learn From The Masters! Copywriting Manuals And Tools

• Power Words - Words That Pull!

THE BASICS OF MAKING MONEY WITH AFFILIATE PROGRAMS

• An Introduction To Affiliate Programs

• The Affiliate Program Primer

• How They Work

• The Pros And Cons Of Promoting Affiliate Programs

• 5 Common Myths About Making Money With Affiliate Programs

• Choosing An Affiliate Program

• A Quick Word On Self - Replicating Websites

• Locating Affiliate Programs For Your Target Market

• 4 Critical Requirements For Making Affiliate Sales

• How To Maximize Profits With Your Sponsor-Downline Relationship

• 7 Highly Effective And Affordable Promotion Methods

• 3 ways To Use Your Website

HOW TO START YOUR OWN NEWSLETTER

• The Pros And Cons Of Life As A Newsletter Editor

• 5 Questions To Ponder Before You Publish

• Where To Find Fresh Content

• Creating A Format Or Layout For Your Newsletter

• 12 Things To Consider Before Choosing A List Manager

• How To Create Your Newsletter Listing

• 9 Highly Effective Options For Promoting Your Ezine

• An Editor's Primer To Paid Advertising

• Ad Planning And Preparation

• Organizing And Scheduling Ads

• Some Final Tips On Selling Ads

THE BASICS OF AUTO RESPONDERS

• What Are Autoresponders?

• Why Use Autoresponders?

• How To Choose An Autoresponder

• Autoresponder Services

• How To Test Your Chosen Autoresponder(s)

• 7 Profitable Ways To Use Autoresponders

• 8 Pointers On How To Set Up Your Autoresponder

THE BASICS OF ACCEPTING CREDIT CARDS ONLINE

• How To Process Credit Card Orders Without A Merchant Account

• 12 Criteria For Choosing A Third - Party Processor

• Other Payment Options

• Third - Party Processing Companies

QUICK AND DIRTY INTRODUCTION TO MINI - SITES

THE BASICS OF NETWORKING THROUGH ONLINE COMMUNITIES

• Why Participate?

• 10 Pointers On Using Online Communities For Promotion

• Starting Your Own Discussion Group

TELECLASSES, SEMINARS, AND ONLINE CHATS

• Tips On Holding Teleclasses And Web Conferences

• Recording Your Class For Convenience - And Profit!

• Teleconference And Web Conference Tools And Sites

THE BASICS OF CREATING AND MARKETING EBOOKS

• How To Use Free Ebooks To Build Your Own

• Marketing Network

• Easy Ways To Create A Free Ebook

• Where To Find Content

• Ebook Compilers And Creation Software

• The Two Basic Types Of Ebooks

• Free Ebook Compilers

• Top-Of-The-Line "Professional" Compilers

• Layout And Formatting Tips

• Your Pre-Promotion Checklist

• 12 Easy Ebook Promotion Strategies

• Sites / Tools For Promoting Free Ebooks

• Sites / Tools To Help You Sell Your Ebook

THE BASICS OF EZINE ADVERTISING

• Ezine Advertising - An Easy Road To Riches?

• How To Select The "Right" Ezine

• 10 Ezine Advertising Success Strategies

• Research, Subscribe, and Prepare

THE BASICS OF RECIPROCAL LINKING

• Why Link?

• Reciprocal Linking Strategies

• Automated Tools For Reciprocal Linking

THE BASICS OF IMPROVING YOUR CONVERSION RATES

• Same Traffic, More Sales!

• 8 Practical Ways To Test And Improve

• Your Conversion Rate

THE BASICS OF JOINT VENTURES

• What's A Joint Venture?

• Professionalism On The Web

• 6 Profitable Joint Venture Arrangements

• Important Considerations For Joint Venture Proposals

• Specifics Of Your Joint Venture

• Money Matters

BEGINNER'S PRIMER TO SEARCH ENGINES

• Basic Search Engine Optimization Tips

• Pay-Per-Click Search Engines

• How To Maximize Your Results From The Pay-Per-Click Search Engines

• Useful Search Engine Tools And Websites

THE BASICS OF GETTING LISTED IN YAHOO!

• 19 Quick Tips To Make Your Site Yahoo! - Ready

• 3 Suggestions For A Top - Notch Yahoo! Search Listing

HOW TO START A SUBSCRIPTION SITE

• Why A Subscription Site?

• Issues Around Running A Subscription Site

• (The 'Bad Stuff')

• Is A Subscription Site Right For You?

• How To Find And Research Content

• How Often Should You Update Your Site?

• Creating And Writing Sample Content

• Deciding On A Subscription Model

• Successful Subscription Sites: What Are Other Businesses Doing?

• Pricing Tips

• Order Processing And Site Security

• Order Processing Tips

• Order Processing Companies

• Effective Ways To Start Attracting Paying Subscribers

• Price Flexibility And Options In Promoting Your Site

THE POWER OF TESTIMONIALS AND REFERRALS

• The Link To Conversion Rates And Testimonials / Endorsements

• How To Harness The Power Of Testimonials

• How To Get Testimonials For Your Product

• A Few Tips On The Use Of Testimonials

• Referral Marketing

• 7 Ways To Encourage Repeat Referral Business

• Referral Marketing Tools And Resources

GET PUBLISHED!

WRITE ARTICLES FOR CREDIBILITY AND PROFIT

• Effective, Credible, And Free Method To Promote Your Online Business

• 20 Tips On How To Write Articles For Profit

• Sample Letters To The Editor And Resource Boxes

• Where To Submit Your Articles

"WRAPPING IT UP" - A NOTE FROM THE EDITOR

RECOMMENDED READING

ABOUT THE AUTHOR

ONLINE BUSINESS DICTIONARY

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