eBook #1

- The Business Plan Workbook -

Without a well charted course, odds are that your business has already arrived at a destination. Does that mean that hope for success is lost?  Not at all.

It's never too late to chart a new course.  Just like the captain of a vessel, or a gourmet chef, analyzing the chart or key ingredients can greatly improve the final outcome, you can also change the course of your business. . .with the right tools.

Finally, The Business Plan Workbook is the tool designed with such simplicity that anyone can write a successful business plan to get your business headed in the right direction.

Table Of Contents

USING THIS WORKBOOK

INTRODUCTION

WORKBOOK OBJECTIVES

WHY YOU NEED TO WRITE A BUSINESS PLAN

• To Plot The Course

• To Create A Feasibility Study

• Become A Better Decision Maker

• For A Reality Check

• Guide And Measurement Tool

• Selling Tool

CHECKLIST FOR COMPLETING THE WORKBOOK EXERCISES

BUSINESS PLAN RESEARCH

• What Types Of Information To Gather

• 1. Primary Data Sources

• 2. Secondary Data Sources

BUSINESS PLAN OUTLINE

• 1. Executive Summary

• 2. Company Profile

• 3. Marketing Plan

• A. Industry Overview

• B. Product / Service

• C. Target Market

• D. Competitive Analysis

• E. 1 Promotional Strategy

• E. 2 Place (Distribution Strategy)

• E. 3 Pricing Strategy

• E. 4 Product / Service

OPERATIONAL PLAN

MANUFACTURING PLAN

HUMAN RESOURCES

• The Management Team

FINANCIAL PLAN

• Financial Statements

• 1) Cash Flow Statement

• 2) Balance Sheet

• 3) Income Statement

ACTIONS

eBook #2

- Online Business Basics -

Here's your chance to save hundreds of hours of time and energy (just imagine what you could do with that much extra time in your life). And to cut through the confusion and frustration you face starting an internet business.

Because now you can follow a blueprint that guides you, in an easy to understand way, toward your goal.

Table Of Contents

GETTING STARTED

• The Truth About Building A Business On The Net

• How To Get Started

• Permits, Licenses, And Other Details

• How Much Does It Cost To Start A Business Online?

• One-Time Costs

• Recurring Costs

• Other Costs

• That Dirty Four Letter Word Called 'Spam'

• How Do You Know If You Are 'Spamming"?

• Generally Agreed - Upon Rules Of "Netiquette"

• So What's Not Spam?

• Responsible Email Marketing

• 4 Tips On Choosing A True Opt-In List

• Targeting Your Audience

• 4 Suggestions For Choosing A Target Market

• Is The Internet An Ideal Medium For Your Target Market?

• A Comparison Of Money-Making Options

• Affiliate Programs

• Purchasing Resell Rights

• Creating Your Own Product

• Offering A Service

• Joining A Business Opportunity

• The Importance Of Setting Goals

BASICS OF DOMAINS: GETTING YOUR 'ADDRESS' ON THE WEB

• An Introduction To Domain Names

• Tips On How To Choose An Effective Domain Name

• Registering A Domain

THE BASICS OF HOSTING YOUR WEBSITE

• 14 Crucial Considerations When Choosing A Web Host

• Finding A Host

THE BASIC TYPES OF ONLINE MARKETING

• The 4 Types Of Marketing That Are Crucial To Every Business' Success

• Targeted Marketing

• Permission Marketing

• Relationship Marketing

• Confidence/Credibility Marketing

SUMMARY OF MARKETING TECHNIQUES

• 39 Effective Marketing Techniques To Promote

• Your Online Business

• Part 1: Free Online Marketing Techniques

• Part 2: Excellent Fee-Based Online Marketing Methods

• Part 3: Marketing Techniques For The "Real World"

THE BASICS OF AD TRACKING AND WEBSITE STATS

• Why Tracking Pays A Critical Role In Online Business

• Important Statistics That Can Help You Boost Profitability

• Website Statistics / Demographics

• Advertising Statistics

• Tracking Your Website And Advertising Links

• How To Make Effective Use Of Your Ad Tracking Results

• Setting Up A Tracking URL

• Website Stats / Demographics

• Ad Tracking Software

THE BASICS OF COPYWRITING

• Copywriting Tips And Pointers

• Learn From The Masters! Copywriting Manuals And Tools

• Power Words - Words That Pull!

THE BASICS OF MAKING MONEY WITH AFFILIATE PROGRAMS

• An Introduction To Affiliate Programs

• The Affiliate Program Primer

• How They Work

• The Pros And Cons Of Promoting Affiliate Programs

• 5 Common Myths About Making Money With Affiliate Programs

• Choosing An Affiliate Program

• A Quick Word On Self - Replicating Websites

• Locating Affiliate Programs For Your Target Market

• 4 Critical Requirements For Making Affiliate Sales

• How To Maximize Profits With Your Sponsor-Downline Relationship

• 7 Highly Effective And Affordable Promotion Methods

• 3 ways To Use Your Website

HOW TO START YOUR OWN NEWSLETTER

• The Pros And Cons Of Life As A Newsletter Editor

• 5 Questions To Ponder Before You Publish

• Where To Find Fresh Content

• Creating A Format Or Layout For Your Newsletter

• 12 Things To Consider Before Choosing A List Manager

• How To Create Your Newsletter Listing

• 9 Highly Effective Options For Promoting Your Ezine

• An Editor's Primer To Paid Advertising

• Ad Planning And Preparation

• Organizing And Scheduling Ads

• Some Final Tips On Selling Ads

THE BASICS OF AUTO RESPONDERS

• What Are Autoresponders?

• Why Use Autoresponders?

• How To Choose An Autoresponder

• Autoresponder Services

• How To Test Your Chosen Autoresponder(s)

• 7 Profitable Ways To Use Autoresponders

• 8 Pointers On How To Set Up Your Autoresponder

THE BASICS OF ACCEPTING CREDIT CARDS ONLINE

• How To Process Credit Card Orders Without A Merchant Account

• 12 Criteria For Choosing A Third - Party Processor

• Other Payment Options

• Third - Party Processing Companies

QUICK AND DIRTY INTRODUCTION TO MINI - SITES

THE BASICS OF NETWORKING THROUGH ONLINE COMMUNITIES

• Why Participate?

• 10 Pointers On Using Online Communities For Promotion

• Starting Your Own Discussion Group

TELECLASSES, SEMINARS, AND ONLINE CHATS

• Tips On Holding Teleclasses And Web Conferences

• Recording Your Class For Convenience - And Profit!

• Teleconference And Web Conference Tools And Sites

THE BASICS OF CREATING AND MARKETING EBOOKS

• How To Use Free Ebooks To Build Your Own

• Marketing Network

• Easy Ways To Create A Free Ebook

• Where To Find Content

• Ebook Compilers And Creation Software

• The Two Basic Types Of Ebooks

• Free Ebook Compilers

• Top-Of-The-Line "Professional" Compilers

• Layout And Formatting Tips

• Your Pre-Promotion Checklist

• 12 Easy Ebook Promotion Strategies

• Sites / Tools For Promoting Free Ebooks

• Sites / Tools To Help You Sell Your Ebook

THE BASICS OF EZINE ADVERTISING

• Ezine Advertising - An Easy Road To Riches?

• How To Select The "Right" Ezine

• 10 Ezine Advertising Success Strategies

• Research, Subscribe, and Prepare

THE BASICS OF RECIPROCAL LINKING

• Why Link?

• Reciprocal Linking Strategies

• Automated Tools For Reciprocal Linking

THE BASICS OF IMPROVING YOUR CONVERSION RATES

• Same Traffic, More Sales!

• 8 Practical Ways To Test And Improve

• Your Conversion Rate

THE BASICS OF JOINT VENTURES

• What's A Joint Venture?

• Professionalism On The Web

• 6 Profitable Joint Venture Arrangements

• Important Considerations For Joint Venture Proposals

• Specifics Of Your Joint Venture

• Money Matters

BEGINNER'S PRIMER TO SEARCH ENGINES

• Basic Search Engine Optimization Tips

• Pay-Per-Click Search Engines

• How To Maximize Your Results From The Pay-Per-Click Search Engines

• Useful Search Engine Tools And Websites

THE BASICS OF GETTING LISTED IN YAHOO!

• 19 Quick Tips To Make Your Site Yahoo! - Ready

• 3 Suggestions For A Top - Notch Yahoo! Search Listing

HOW TO START A SUBSCRIPTION SITE

• Why A Subscription Site?

• Issues Around Running A Subscription Site

• (The 'Bad Stuff')

• Is A Subscription Site Right For You?

• How To Find And Research Content

• How Often Should You Update Your Site?

• Creating And Writing Sample Content

• Deciding On A Subscription Model

• Successful Subscription Sites: What Are Other Businesses Doing?

• Pricing Tips

• Order Processing And Site Security

• Order Processing Tips

• Order Processing Companies

• Effective Ways To Start Attracting Paying Subscribers

• Price Flexibility And Options In Promoting Your Site

THE POWER OF TESTIMONIALS AND REFERRALS

• The Link To Conversion Rates And Testimonials / Endorsements

• How To Harness The Power Of Testimonials

• How To Get Testimonials For Your Product

• A Few Tips On The Use Of Testimonials

• Referral Marketing

• 7 Ways To Encourage Repeat Referral Business

• Referral Marketing Tools And Resources

GET PUBLISHED!

WRITE ARTICLES FOR CREDIBILITY AND PROFIT

• Effective, Credible, And Free Method To Promote Your Online Business

• 20 Tips On How To Write Articles For Profit

• Sample Letters To The Editor And Resource Boxes

• Where To Submit Your Articles

"WRAPPING IT UP" - A NOTE FROM THE EDITOR

RECOMMENDED READING

ABOUT THE AUTHOR

ONLINE BUSINESS DICTIONARY

eBook #3

- The Golden Book Of Proof -

Imagine if you were given the once in a life time chance to learn from the best and take your “no-response” advertising and turn it into a way to melt your cash register and greatly increase sales.

How much would it be worth to you to discover 7 major marketing tactics and apply them to YOUR business for huge profits?

You'll soon discover all you need to know for obtaining a successful internet business with "The Golden Book Of Proof".

Table Of Contents

INTRODUCTION

ABOUT THE AUTHOR

5 LITTLE KNOW SECRETS MAKE YOUR SALES TAKE OFF LIKE A 747!

HOW TO HARNESS THE POWER OF KILLER QUESTIONS

9 “KILLER QUESTIONS” TO INCREASE YOUR SALES

DISCOVER THE TRUTH ABOUT YOUR “USP”

DISCOVER A “LITTLE” TECHNIQUE THAT WILL CATAPULT YOUR SALES

• The Irresistible Offer

HOW TO MAKE TENS OF THOUSANDS OF DOLLARS ON THE INTERNET

• How To Collect A Ton Of Names For Little Or No Cost

• How To Make A Lot Of Money With The Names

HOW TO ADVERTISE YOUR PRODUCT OR SERVICE ON THE INTERNET ABSOLUTELY FREE!

HOW TO USE PUBLICITY TO GET COVERAGE WITHOUT THE PRICE TAG

YOUR QUESTIONS AND ANSWERS

WHO ARE PROVEN BUSINESS SYSTEMS?

FINALLY…THE GOLDEN PROOF THAT EVERYTHING YOU’VE JUST LEARNED FROM BRETT McFALL WORKS!

Normal price for all 3 books if purchased individually - $16.88 x 2 + $26.99 = $60.75

Total price for all 3 books with discount = $44.99 (You Save $15.76)

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